OptaBiz (Growth)

Growth, end to end

What OptaBiz is

OptaBiz is your Organisation’s growth workspace. It is one of the windowed companion apps inside the Foundry: a standalone, brand-themed window you open from the Foundry dashboard, scoped to the active Organisation. One agent runs it, the Growth agent, from a chat dock on the right with section tabs across the top.

The Growth agent audits your live website, scores it, and turns what it finds into a tracked recommendation queue. It grounds every finding in your Organisation’s knowledge brain and cites what it used. When the brain lacks a fact, the agent says so rather than invent one.

The agent proposes. Nothing durable is saved until you approve it, and no recommendation moves past “proposed” without your say-so.

LIVE OptaBiz is live and browser-verified. A few capabilities are still being built, and those are called out below.

The six scores

OptaBiz reads your growth posture as six scores. Each one carries a tone band so you can see at a glance where it sits.

Score	What it measures
Health	Overall site condition: positioning, content, technical state
SEO	Search visibility: metadata, titles, keyword coverage, structure
Growth	Distribution reach: directories, launch surfaces, communities
Conversion	How well the site turns visitors into the action you want
Competitor pressure	How crowded and contested your position is
Performance	Page speed and technical performance signals

The tone bands:

Band	Range
Strong	75 and above
Fair	55 to 74
Needs work	40 to 54
At risk	under 40

On a brand-new Organisation the scores read as a dash rather than a number. There is no real signal yet, so OptaBiz shows nothing rather than a plausible-looking guess.

Measured against heuristic

OptaBiz is honest about where each number comes from. This matters, so read it carefully.

The Website Audit crawls your real site. When the crawl reaches the site, the findings and scores are labelled MEASURED. When the crawl cannot reach the site, OptaBiz falls back to a profile-based heuristic and labels that output HEURISTIC.

The agent never dresses a guess as a fact

A heuristic finding is a sensible default for a site like yours, not a reading of your actual site. OptaBiz labels it so you always know which kind you are looking at. Once you install the site beacon and a real visitor is logged, that beacon data overrides the heuristic conversion guess with measured numbers.

What the Growth agent analyses

OptaBiz runs several analyses, each with its own section tab.

Website Audit Crawls the live site: positioning, calls to action, conversion path, technical SEO, performance, accessibility. Returns a checklist and a ranked priorities list.

SEO plan Missing metadata, suggested titles, keyword gaps with intent and difficulty, topic clusters, internal-link suggestions, pages to improve, pages to create.

Competitor Radar Proposes real, web-grounded competitors, then compares positioning, features, pricing, messaging, and threat level for each.

Content Opportunities SEO content briefs: title, type, target keyword, search intent, an outline, related keywords, internal links, and a call to action.

Growth Opportunities Directories, launch platforms, review sites, communities, and PR outlets, drawn from a large catalogue and filtered to your Organisation.

Grant Finder A live grant feed, filtered by your ecosystem and fit-scored, with funding size, deadline, eligibility, and a suggested angle.

Repository Completion A checklist of assets such as README, pricing, FAQ, and legal, each with status and generated copy on demand.

Reports Weekly and monthly growth reports assembled from the current state of the workspace.

Competitor Radar and Grant Finder are web-grounded. The agent proposes real competitors and pulls a live grant feed rather than working from a fixed list. The Growth Opportunities catalogue is filtered down to what fits your Organisation, so you see surfaces worth your time, not a wall of every directory that exists.

The recommendation queue

The queue is the heart of OptaBiz. Every finding from every analysis lands here as “proposed”. From there, you move each item along a fixed lifecycle.

1. Proposed. The agent has surfaced it. Every finding starts here.
2. Planned. You have decided to act on it.
3. In progress. Work is underway.
4. Implemented. The change is shipped.
5. Verified. You have confirmed the change had the intended effect.

You can also dismiss an item at any point.

Advancing a recommendation is always your call

The Growth agent never moves a recommendation past “proposed” on its own. It can propose, and it can advance an item when you tell it to, but the decision to plan, implement, or verify is yours. This is the supervision seam that runs through every Foundry app: the agent does the work, you keep control of what counts as done.

Each row carries a category, priority, the suggested fix, the expected impact, and the evidence the agent used. The queue stamps who last touched each item, so you can tell your own edits from the agent’s.

The Analytics tab and the beacon

The Analytics tab shows real visitor data for your site. It needs OptaBiz’s installable site beacon, a small snippet you add from Settings. Until the first visitor is logged, the tab is empty.

Once the beacon is live, it feeds real funnel data back into OptaBiz. That measured data replaces the heuristic conversion guess, so your Conversion score reflects what visitors actually do rather than an estimate.

How to use it

1. Open OptaBiz from the Foundry dashboard. The Command tab leads.
2. Read the Command tab. It shows the six scores, or a dash on a brand-new Organisation, and the top of the recommendation queue.
3. Ask the Growth agent to run a growth audit. Type “Run a growth audit” in the chat dock. The agent crawls your live site, refreshes the six scores, and seeds the queue with what it found.
4. Read the analyses. Work through the Audit, SEO, Competitor, Content, Growth, and Grant sections.
5. Promote findings into the queue. Move the ones worth acting on from the analysis panels into the recommendation queue.
6. Advance each item. Walk the items you have committed to through planned, in progress, implemented, and verified.
7. Install the beacon from Settings when you want the Analytics tab to light up with real funnel data.

Run it across more than one Organisation

If you run several Organisations, switch the active Organisation and run the audit again. OptaBiz is scoped per Organisation, so the scores, queue, and analyses belong to whichever Organisation is active. A nascent Organisation will honestly show dashes until you give it a site to crawl.

What is still being built

OptaBiz is live, and the analyses above all work today. Where a capability is partial, OptaBiz says so in the panel itself:

• When the crawl cannot reach your site, the audit drops to a heuristic and labels it so. The fix is to make sure your site URL in Settings is correct and reachable.
• When the live grant feed is unavailable, OptaBiz falls back to a curated offline pool and labels it as curated rather than live, so the Grants panel is never empty.
• The Analytics tab stays empty until you install the beacon and a real visitor is logged.

Where to go next

Marketeer (Marketing) The marketing workspace: campaigns, content calendar, and mindshare.

The marketplace Where buyers browse live Organisations and commission products.

The Trust Stack The pillars that gate and protect what your Organisation does.